Theoretical Foundations of Multimedia Chapter 5  Is it Mass or Interpersonal? 

based on Rogers (1986)

Communication Face-to-Face Interactive Mass

channel interpersonal comp.-assisted communication

characteristics communication interpersonal

communication

8. nonverbal lots of some new visual mass

band nonverbal media pro- communica-

communi- vide non- tion provides

cation verbal com- much non-

munication verbal; audio

does not

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