Theoretical Foundations of Multimedia Chapter 5  Is it Mass or Interpersonal? 

based on Rogers (1986)

Communication Face-to-Face Interactive Mass

channel interpersonal comp.-assisted communication

characteristics communication interpersonal

communication

6. asynchro- low high for low for broad-

nicity most types casts unless

(ability to of new they are taped;

preserve media high for news-

the message ) papers, books,

and such

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