Theoretical Foundations of Multimedia Chapter 5 Is it Mass or Interpersonal?
Communication Face-to-Face Interactive Mass
channel interpersonal comp.-assisted communication
characteristics communication interpersonal
2. source’s source has source may source is a
knowledge knowledge have a great media organ-
of the of the deal of know- ization with
audience receiver as ledge of the little know-
a single other partici- ledge of the
individual pants receivers