Lester’s pragmatic perspectives for analyzing and interpreting images
Personal — gut reaction; subjective
Historical— importance of the image based on the medium’s time line
Technical — relationship between light, the recording medium, and the presentation
Ethical — producer’s, subject’s, and viewer’s moral and ethical responsibilities to the work
Cultural — analysis of the work’s symbols that convey meaning in this society at this time
Critical — issues transcending a particular image to shape a reasoned reaction
Chapter 2 Theoretical Foundations of Multimedia