Findings from Gestalt Psychology

There is a tendency for the eye to continue to view a line (either straight or curved) as defined by prior objects. For example, even as the text curves about this image, the eye follows it.

Theoretical Foundations of Multimedia Chapter 7

There is a tendency for the eye to continue to view a line (either straight or curved) as defined by prior objects. For example, even as the text curves about this image, the eye follows it.