20180123
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SMART Goals
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Specific
Measurable
Appropriate
Realistic
Time-bound

Effective Decisions:
+ Set of goals to work towards
+ A way to measure whether a chosen course is moving toward or way from those goals
+ Information based on those measures provided to the decision maker in a timely manner

Effective Decision Making:
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Specific, measurable goals
Useful information to the appropriate decision makers in a timely manner

Business Intelligence (BI)
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The delivery of accurate, useful information to the appropriate decision makers within  the necessary time frame to support effective decision making

Is data BI?
Not, necessarily. It needs to be digestible to guide effective decisions